Mark Williamson

My primary service is one on one consultation. You provide the questions, I’ll provide the answers. You might already have a webmaster or a web team. However, you might not fully understand how your website can actually hurt your business let alone help it. Yes, it is possible that your website is effectively countering your marketing strategies. Through our consultation phone call, I will ascertain your goals, your business and your market. I’ll study your website and your competitors, and provide advice on what you can do differently to gain an edge.

After our initial consultation, if you choose to go further, we can discuss your options. Your website may be a candidate for “evolution.” This is where we take your existing site, and design, and re-implement it using cutting edge content management software that enhances your site’s visibility to the search engines. If this is not an option, or deemed unnecessary, we then look at how your website is seen by the public at large, and how it’s favored by the search engines. We’ll make recommendations that you can take back to your website management team, or if you lack your own in-house resources, we may be able to implement your plan using our in-house team of gurus. If your needs are outside of our focus area, we can make recommendations on hiring an affordable contractor.

Website Visibility Campaigns are essential to your internet presence. If your website is unknown to the public at large, then you will not see a viable return on your investment. Your website needs to be mentioned in dozens or hundreds of different places to become well known to the search engines. Unless you have a very large website, with at least a thousand pages, you will not gain notoriety by the search engines.

Pay Per Click and other ad campaigns also serve an important role in introducing new products or services to your customers. However, placing your ads in front of the wrong people is a waste of money. We’ll help you find the right niche markets for your ad campaigns, saving money and generating more quality leads than the “shotgun” approach.

My primary services fall into the following categories

• New website planning or redesign planning
• Project management
• Implementation
• Maintenance